What are beauty fridges?

Beauty fridges have been the newest trend to take over YouTube,Instagram and TikTok! They first appeared on social media earlier this year and have since become extremely desirable for makeup addicts and those in the know. But what are they, exactly? Simply put, a beauty fridge is a dedicated refrigerator where you store some ingredients (mostly skincare).They're especially famous among beauty editors, including Allure's Michelle Lee, the magazine's EIC. 

What are the advantages of beauty fridges?

So, what's the big deal with this? Although there are many reasons to think that beauty fridges are a fad (we'll get to that later), there are tons of  advantages to owning one, especially when it comes to skincare preservation. Keeping certain items in the fridge helps to keep them stable, maximize potency, and preserve them (just like food), allowing them to last longer. Many people don't know this, but makeup and skincare products EXPIRE! Continuing to use expired products on your skin is detrimental to skin care.

Where can you buy a beauty fridge?

Right Here Love <3